“Instead of acting as an organic cultural touchstone, the modern meme — from LOL, which hasn’t been used to signify physical laughter since 1997, to Lolcats — now sucks the joy out of our interconnectedness. It destroys uniqueness. Once an “enjoyable thing” becomes a “meme,” we stop enjoying the thing for its own sake, but consume and regurgitate our enjoyment of it as a symbol of hipness, as if to say: “I am aware of this thing’s popularity — therefore I, too, exist!”
— Editor of The Onion calls for an end to memes. (via somethingchanged) (via alexjcampbell) (via ninakix)
